Right of Publicity for Characters?

Even fictional characters have to manage their image. Nickolodeon announced that it will no longer let its characters promote junk food.

The company move is a safe one, and should prevent receiving such letters in the future.

Even characters need to manage their image. Dora is already suffering from "lead paint association", she could stand to add another strata to her image: lead paint + junk food= bad Dora.