The New York Times has an article today about Bottega Veneta, the Italian brand, and its original and efficient marketing strategy. Bottega Veneta shuns making an aggressive use of a logo to promote their brand, and concentrate instead on superior craftsmanship.
Ruth La Ferla writes: "Today the muted logo-free look that is the brand’s signature is widely regarded as the standard-bearer for a new kind of luxury: subtle, long-lasting and recession-proof."
The Purse Blog wrote about Bottega Veneta Veneta bag: "When most people think of Bottega Veneta and the signature bag, they think of the Veneta. And when those people are thinking about the signature style, they think of the intrecciato woven leather. These are both aspects of Bottega Veneta that define the brand."
Would you prefer the Veneta with, say, silver B & V letters dangling from the zipper?
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