Coolness Bought Off the Racks

Ever heard the phrase "It's all about (insert source of inspiration) this season" on the style channel? Well, Steve McQueen inspired Belstaff USA Winter 07 collection. So far, so good. Well, not exactly. Steve McQueen's heirs are suing the fashion company, claiming that they are using the name of the later actor without permission in order to promote their products.

Steve McQueen wore Belstaff. Belstaff had manufactured the motorcycle jacket worn by Steve McQueen in Trailmaster, and bought it back recently in an auction, showcasing it in the company's museum in Milan.

The heirs filed suit in the U.S. District Court of Manhattan , claiming that the company is using the name and likeness of Steve McQueen.

Forbes added Steve McQueen to its top-earning dead celebrities list last year , with $ 6 millions earned between October 2006 and October 2007.

Obviously, the actor can still help selling mens clothes. Steve McQueen wore this Baracuta jacket (scroll down) on the cover of Life Magazine, contributing to its success. See also here.