Saturday, May 17, 2008

Pop! Goes the Flying Nanny



I recently discovered this brand of popcorn, Gary Poppins. I was attracted to this brand because of the pleasant associations I make with Mary Poppins, even though, as I wrote last Fall, Mary is anything but goody two shoes. I learned on the Urban Dictionary site that a Gary Poppins is a "the male version of mary poppins, a goody two shoes." I like some parts of the Mary Poppins book, the dance under the sea, her never wanting to look "nice", and some parts of the Mary Poppins movie, the fake views of London, the self-cleaning nursery.

I was surprised at first that Disney had let the brand Gary Poppins be registered. Disney owns the Mary Poppins trademark, and the Mary Poppins trademarks not owned by Disney are listed as cancelled on TESS, including one that would have been used for baby carriages, baby strollers. But Gary Poppins is not a registered trademark, and Disney does not seem to mind the Gary Poppins popcorn, au contraire.... So my question is purely theorical: does Gary Poppins dilute the Mary Poppins trademark? The logo shows a man, dressed in a bowler hat (just like the one worn by Mr. Banks in the movie), holding open an umbrella, with flying kernel of pop corn, ressembling snow flakes, fall from it unto the ground. It does not tarnish the Mary Poppins TM: pop corn is a wholesome (ahem) food, all-american, food eaten during games, fairs, watching a movie.. It could dilute it though, the umbrella, the bowler hat, the name almost identical, but for one letter.

Mary sometimes deals with food in the book, as in the enchanting gingerbread story. There is even a Mary Poppins in the Kitchen book! No pop corn recipes though.

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