Endangered Logos...

The international operation "Save your logo" encourages famous companies to save the animal featured in their logo. According to its site, " The Save Your Logo Fund will provide the private sector, and other donors, with a mechanism to contribute to, and support, efficient and coordinated conservation action. Many companies and organizations are already using animals in their logos and marketing strategies. These animals are a signature part of these companies logos or brands, be it the crocodile for Lacoste and hundreds more. According to the IUCN “Red List” of threatened species, many of these species are either threatened or endangered and will need serious and comprehensive conservation actions to survive."

"Companies that have benefited from the positive image of these animals have the opportunity to express their appreciation" said Jean-Louis Borloo, France's Minister of Sustainable Development.

Lacoste has accepted to sponsor the crocodile. MAAF, a French insurance company, will sponsor the dolphin. Mobil's Pegasus is extinct for a long time, unfortunately.